The Book

For nearly a century, Augusta National Golf Club has been more than just the home of the Masters.

It began with the two founders, Bobby Jones, who had the bold visionary passion of making it the best club in the world, imparting greatness, civility, honesty, and respect; and Clifford Roberts, who brought focus, organizational brilliance, and unwavering precision-like focus and attention to detail. The club is a beacon and one of the world’s leading organizations.

The Augusta Principles distills time-honored strategies into clear, insightful, and transformative chapters, revealing how Augusta National’s legendary principles can be applied to businesses of any size. Whether you’re a startup founder, a corporate leader, or an entrepreneur looking for unparalleled success, this book, inspired by one of the world’s most iconic institutions, provides a master class in leadership, excellence, and execution.

Learn how to apply Augusta’s winning formula to:

~ Build an elite brand with lasting impact
~ Master focus, discipline, and operational excellence
~ Create a culture of integrity, innovation, and success
~ Make bold strategic decisions with precision and confidence

Step inside the minds of industry titans, uncover the business strategies behind Augusta National’s enduring success, and elevate your organization to championship-level performance.

🔹 The Augusta Principles—Because true greatness is built on timeless principles

Find out what the Masters has in common with world-class brands like Ritz-Carlton, Disney, In-N-Out Burger, Costco, Apple, and Hermès. The Augusta Principles outlines the commonalities and shows how to apply the ideas to businesses of any size.

What Augusta National has achieved shouldn’t be surprising. For almost a hundred years the membership has been comprised of three hundred of the smartest and most successful people from around the world. There is much to be learned from what they have achieved.

The book identifies and then explores each of the principles and details the history and reasoning behind each one. The book also highlights other organizations and businesses across a variety of industries that also use some of the principles, explaining why they have achieved a greater level of success or admiration than others. It also demonstrates that it is possible to replicate some of Augusta National’s special formula if a commitment is made to pursue excellence.

John Sabino has been a corporate executive for decades, and he also has a passion for the Masters. He brings a unique combination of skills to the topic, leveraging his business background to explain what is behind the magic of the Masters.